Privacy Policy

Who we are

Privacy policy refers to Inner Beauty as ‘IB’.

Inner Beauty has made some changes to its privacy policy so that IB complies with the new data protection regulations that changed on 25th May 2018. 

These changes do not affect the way IB handles your information, it just makes it much easier for you to find out how IB uses it, keeping data safe and secure at all times.

Inner Beauty is located at:
21 Tredington Road

IB can be contacted by telephone 0116 247560, mobile 07771360394 or email

This privacy policy explains how IB uses any personal information collected about you and why IB collects it.

What information inner beauty needs

Inner Beauty needs your contact details, your: name, phone number, address, postcode and email address. IB also needs information about your age and health in order for a treatment to go ahead, examples of medical history may include, allergies, ongoing medical treatments, referrals, pregnancy or an injury, etc.

Why do we need it, how will we use it and how long will we retain it?

Inner Beauty needs all the details above in order to ensure that it is safe for us to provide the treatments you may ask for and also for insurance purposes. 

IB will store your information for 7 years after the date of your last treatment, or for 7 years after you have reached the age of 18 if you are/were under 18 when your last treatment took place. Our lawful basis for processing this personal information is ‘contract’, this means that IB has a legal reason to ask you for your data because IB needs it for contractual reasons. You do not have to share your personal data with IB, but if you do not then IB cannot offer you a treatment. You must fulfil your side of the contract (share your personal information) in order for IB to fulfil ours (carry out treatment). IB wants to make sure that your personal information is accurate and up-to-date. You can ask IB to correct or remove information you think is inaccurate.

Where and how your data is stored

Inner Beauty stores your paper consultation forms in a locked filing cabinet. This information is entered onto a secure booking system (Ovatu) who are fully compliant with GDPR, this system will automatically send out SMS and email reminders of your appointments made and a birthday offer. IB consider you having made an appointment as a consent to undertake this activity, but if you want you may opt-out at any time by emailing the salon and informing us. Ovatu is run on a MacBook and iPhones that are both protected by passwords that only one member of staff knows. The system automatically stores your appointments.

Your name and mobile number are stored on a work mobile phone that is locked with a finger id/password, in the unlikely event of the phone is lost or stolen all the information can be wiped remotely. If you SMS the salon mobile IB consider this consent on storing your name and number should you not wish the salon to do so you must specify on each SMS.


Suggested text: If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


Inner Beauty will not undertake phone, mail, email or SMS marketing without you first providing consent for us to do so. Marketing is usually once a month but occasionally more. Offers of last-minute availability vary.

Your right to request:

  • A copy of this privacy policy
  • Information stored about you
  • Removal of information after the contracted time scale stated above

Inner Beauty does not share or sell the information collected. You may request a copy of the information IB records about you. IB will never obtain information about you indirectly from sources outside the business.  You also have the right to complain to the Information Commissioner’s Office. Find out on their website how to report a concern: